The Troubled History of the RBOCs

AT and T plus Cingular equals deathstar

When I took my first Telecom class in college, I learned about the 8 RBOCs or Regional Bell Operating Companies being set up after the AT&T monopoly was ended.

My teacher said although they were all former “Bells”, they had no joint interest. However, I wasn’t so sure. At that time, they had already begun to buy each other and were down from 8 to 4:

  1. SBC (Ameritech and Southwestern Bell and Pacific Telesis)
  2. Verizon (GTE and Bell Atlantic and NYNEX)
  3. BellSouth
  4. Qwest (US West)

I had a scary premonition that day that this would keep up until there was again 1 company, or at least 2 companies with a joint interest…

And wouldn’t you know it, SBC aquired and changed its own name to AT&T, which then bought BellSouth (down to 3), and Verizon bought MCI for good measure.

Thats scary enough, but it I never even thought about cellular. You see, if we back up to before the SBC merger:

  1. Cingular (owned by Bell South and SBC {no joint interest???}) bought AT&T wireless, changing it all to Cingular and creating the largest cellular network in the USA
  2. Then SBC bought Bell South and AT&T, and that whole mess becomes AT&T Inc
  3. Finally AT&T bought Cingular back!

Confused yet? Thats ok. On top of all that mess, AT&T sold its unprofitable Rural New England operations to Fairpoint (pending approval).

The bottom line: I’m scared about when this will end, and if my premonition about the 1 or 2 final Telecom giants ruling the USA will come to pass, leaving us all with crappy service and soaring rates due to a lack of competition. Of some comfort is the fact that I can switch to VoIP for land-line service, use small-company DSL or cable from the big evil Time-Warner, and have a little choice in cellular too.

The whole thing that brought this up is the fact that I was telling B about how AT&T bought Cingular back, and he pointed out that the Colbert Report had just done an explanation that both out-does mine, and is funny as hell (as usual). So if my explanation confuses you (hell it confuses me), See the slightly less in-depth video here.

UPDATE:  Sadly the video has been taken down by Viacom.  I can’t seem to find a replacement anywhere…

Tags: , , ,